At one time,
the news mattered. People tuned into the
nightly news, or read a newspaper, to learn the truth about the day’s events.
But over time, the news media landscape fractured. There were no longer three channels and a
hand-full of good newspapers. Technology
advanced and the internet provided a megaphone to anyone who wanted one.
People managed to find like-minded souls all
over the world and migrated to them, allowing some to build large followings. Those who practiced and studied discovered
that the articles that were most read, and most shared, and most commented on
were those that stirred an emotional response.
Some, like cat videos, stirred warm feelings. Liberal and conservative blogs found that
readers became the most engaged by stories that inflamed their most fervent political
opinions.
This did not go unnoticed by
big traditional news providers, now struggling to maintain relevance while
competing with a hundred different cable channels, digital streaming outlets, and
about a million different websites.
Look now to once
proud news outlets and you will likely find articles or produced segments that
expose your fears or provoke your outrage.
Why? Because it’s been shown to
make you more engaged, and they need people to be engaged in order to sell advertising
and maintain profitability.
I no longer
trust the media landscape to tell me the truth.
I only trust it to try and manipulate my emotions to serve their
agenda. In turn, this has caused me to
disengage.
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